Stop Treating Your RFQ Like a "Contact Us" Page

You spent thousands on SEO to rank for technical keywords. You spent tens of thousands exhibiting at IMTS or Hannover Messe. You finally got a qualified procurement manager from a major OEM to land on your website.

They like your capabilities. They trust your certifications. They are ready to ask for pricing.

They click "Get a Quote."

And what do they see?

Name: [] Email: [] Message: [__________]

Submit.

This is the moment you lose the sale.

In the B2B industrial sector, a generic contact form is a lazy design. It forces the busy engineer or buyer to do all the heavy lifting. They have to type out a paragraph explaining their complex needs, upload files blindly, and hope you understand what they mean.

Often, they don't bother. They close the tab and go to a competitor whose site makes it easier to buy.

If your goal is to generate high-value Requests for Quote (RFQs), you need to stop thinking of it as a "form" and start thinking of it as a digital sales assistant.

Here is how we at Ferdaus Tech engineer high-converting RFQ flows for manufacturers.

The 3 Principles of the Industrial "Quote Wizard"

We don't build forms; we build wizards. A wizard guides the user through the qualification process step-by-step. It feels less like paperwork and more like a digital consultation.

Principle #1: Progressive Disclosure (Don't Scare Them Away)

If you show a user 25 input fields all at once, they will get overwhelmed and bounce. It looks like too much work.

The Fix: We break the RFQ process into 3-4 logical steps.

• Step 1: The Basics (What are we making?)

• Step 2: The Specs (Materials, Quantities, Files)

• Step 3: Contact Info (Who are you?)

  
  

By only showing a few questions at a time, the process feels fast and easy. The user commits to starting the process before they realize how much information they are giving you.

Principle #2: Speak Their Language (The "Engineer Test")

A generic form signals that you are a generalist company. A specialized form signals that you are an expert.

If you are a CNC machine shop, don't ask "What are your requirements?"

The Fix: Use dropdowns and selectors that use industry terminology.

• Instead of a text box, have a dropdown for Material: [Aluminum 6061 | Stainless 304 | Titanium Grade 5 | Plastic]

• Have checkboxes for Secondary Processes: [Anodizing | Heat Treating | Powder Coating]

• Have a clear file upload button labeled: "Upload CAD/STEP Files (Max 50MB)."

When an engineer sees these options, they immediately trust that you understand their world.

Principle #3: Qualification Over Quantity

A bad form generates 100 emails from tire-kickers asking "How much for one prototype?" Your sales team hates these leads.

A great RFQ wizard filters out bad leads before they hit your CRM.

The Fix: We add strategic friction.

• Add a mandatory field for "Estimated Annual Volume." If they select "1-10 units," your sales team knows to prioritize them differently than someone selecting "10,000+ units."

• Ask for "Target Delivery Date."

This data means your sales team receives a fully qualified "sales-ready" lead, not just a random email address.

The Results Speak for Themselves

When we redesigned the legacy contact form for Chinz Machine into a multi-step industrial Quote Wizard, the results were immediate.

They didn't just get more leads (a 42% increase in volume); they got better leads. Their engineering team spent less time chasing bad prospects and more time quoting serious contracts.

Is Your RFQ Form Costing You Money?

Your RFQ form is the cash register of your website. If it's broken, you can't make sales.

Don't settle for a generic template. Let's engineer a lead generation system that matches the quality of your manufacturing.

If you want to know how your current RFQ flow compares to the competition, contact me for a complimentary UI/UX audit of your current Get a Quote process.